Because Pickles lives in the delicious middle — between fast fashion and high fashion, green juice and fried pickles, West Coast cool and East Coast edge. It’s design-forward, conversation-starting clothes and accessories that make a grocery run feel like a runway moment and turn a farmers market into a meet-cute.

It all started when Charlotte Tzabari — Gen X Bay Area kid, swimmer-turned-fashion-girl-turned-pickle-empress — circled back to where it began: her love of style, storytelling, and self-expression.

Charlotte and her husband Shai bootstrapped Olive My Pickle and The Pickle Factory, from scratch, with two kids in tow. What started with just grit and brine grew into two thriving businesses.

Color and creativity was always Charlotte’s first language, and BP is her full-circle moment: she wanted to create a lifestyle brand with the same humor and heart that built the pickle empire.

She teamed up with illustrator + creative director Marianna Fierro to bring BP’s cheeky, food-obsessed world to life. Together, they’ve built a brand that invites everyone in — moms & daughters, cool aunts and pickle gherlies everywhere.

Because Pickles isn’t just about what you wear — it’s community, connection, and a wink across the produce aisle. The kind of brand that sparks a conversation and makes you realize “pickle” might actually be a personality type.

California-raised and Jacksonville-based, Charlotte is co-founder of Olive My Pickle and The Pickle Factory. A self-taught ecomm and business strategist with a background in fashion, international sales and urban farming, she blends creativity and team building bring her brands to life.

Ask her about:

Gut health, raw colostrum smoothies, electrolytes, her sneaker collection, and her six favorite shades of green.

Italian-born and LA-based, Marianna is a designer, illustrator, and creative director known for her colorful, expressive work and thoughtful approach to branded collectibles. At Because Pickles, she leads all things creative — from brand direction to the design of every collection and all the playful details in between.

Ask her about:

Vintage graphics, design that bites, Campari spritzes, moodboard aesthetics, and which grocery store has the best lighting.