• About Us

  • Because Pickles is a creative collaboration between two women brought together by a shared love of food, fashion, and great design.

    We started with a pickle concept and a lot of curiosity — and quickly realized we were onto something with a whole lotta bite.

    Today, Because Pickles is a food-meets-fashion lifestyle brand for people who find joy in the little things: a perfectly worn-in tee, a coffee run that turns into a catch-up, a snack that sparks conversation. We’re rooted in playful design, everyday confidence, and the power of showing up exactly as you are — with humor, intention, and maybe a tote full of produce.

  • Representing both coasts (and both energies), Charlotte brings the entrepreneurial spark of Jacksonville’s Atlantic shores. Marianna channels laid-back West Coast creativity from Los Angeles. Together, we create pieces made to be noticed — and lived in.

    Because Pickles isn’t just about pickles. It’s about flavor — in every sense of the word. Style with a wink. Objects that spark joy. Clothing that earns you a compliment in the checkout line, at brunch, or during a last-minute dinner party.

    And while yes, we love a good brine, this is about something more. We’re building Because Pickles for the Gherlies — the ones who dress with taste, text in all caps about a new recipe, and know how to turn errands into a vibe.

    If you think food is a love language, if your sense of humor is part of your outfit, if you’ve ever made a friend over a compliment — you’re one of us.

    This is self-expression with seasoning.



    And this?

    It’s just the beginning.

  • Meet Charlotte

    Founder, Entrepreneur, Pickle Visionary

  • Charlotte is the founder of Olive My Pickle and The Pickle Factory, based in Jacksonville, Florida. A natural builder and brand strategist, she brings bold ideas, business savvy, and deep fermentation knowledge to the table. She launched Because Pickles as a space to play, connect, and build community around food and fun.

    Ask her about:

    Electrolytes, clever brand strategy, what’s in season at the market, and how to turn a craving into a concept.

  • Meet Marianna

    Creative Director, Illustrator, Taste-Maker

  • Marianna is an Italian-born, LA-based designer and illustrator known for her colorful, expressive work and thoughtful approach to storytelling. She leads the creative direction of Because Pickles — from visuals and packaging to voice, design, and all things brand.

    Ask her about:

    Vintage graphics, design that bites, Aperol spritzes, moodboard aesthetics, and which grocery store has the best lighting.

  • Joyful Design

    Designed to pop,
made to spark joy.

  • Quality Goods

    We take our quality as
seriously as our puns.

  • Conscious Sourcing

    Small footprint, big flavor —
Made 90% in the U.S.

  • JAX LA

    Dreamed up in Florida, brought
to life under the SoCal sun.